Wednesday, March 6, 12:30-1:30pm

Location: Wisconsin Idea room, 259, 377 Education Building, 1000 Bascom Mall, Madison, WI

Adam DelMarcelle’s work focuses on design activism and the role of the graphic witness to expose and document societal injustice. His work for the “What Heroin Sounds Like” campaign garnered national attention, allowing DelMarcelle to travel widely and spread awareness of the heroin and opioid crisis ravaging our communities. The campaign is featured in Designing Activism; 31 Designers Fighting For A Better World published by What Design Can Do in the Netherlands.

Tuesday, March 5, 1:30-4:15pm
Thursday, March 7, 11:00-4:15pm
Sign up required with Professor Yeohyun Ahn: yahn27@wisc.edu

Location: Humanities Building 6441, 6th Floor, 455 N Park St, Madison, WI

Learn the basics of guerrilla projection and the concepts of hacking advertising as a means of social and political awareness. We will discuss the first amendment and how this powerful tool can be utilized in the challenging of the social status quo, corrupt governments and apathetic citizens. Participants will create work focusing on social topics of personal interest by the execution of strong research that will be utilized in creation of large scale building projections in the city of Madison.

DelMarcelle is an adjunct professor at York College of Pennsylvania, Lebanon Valley College, Pennsylvania College of Art and Design and Kutztown University teaching courses in graphic design, printmaking and Visual Communication. He holds a BFA from Pennsylvania College of Art and Design and an MFA from Vermont College of Fine Arts. His work is in the permanent collections of The Cushing Witney Medical Library at Yale University as well as the Library of Congress in Washington DC.

Sponsored by the Wisconsin Idea.