Wednesday, November 6 @ 12:30-1:30pm

Location: H.F. DeLuca Forum, Room 1255, Discovery Building, 330 N. Orchard St, Madison, WI

Join us for Design Is Storytelling by writer, creator, educator, and designer Ellen Lupton as she talks about how designers create compelling experiences that touch people’s minds and emotions. How do we move, act, and respond when we look at a poster, a website, or a road sign? Concepts like the hero’s journey, the narrative arc, and the rule of threes help designers delight the mind and reward expectations. This 45-minute lecture followed by a 15-minute Q&A is illustrated with fun and surprising examples of design that will help you master the art of narrative. Lupton will also talk about her new book Extra Bold: A Feminist, Inclusive, Subversive, Nonbinary Field Guide for Graphic Design.

Open to the public, we look forward to seeing you there.

Lupton is curator of contemporary design at Cooper-Hewitt National Design Museum in New York City and director of the Graphic Design MFA program at Maryland Institute College of Art in Baltimore. An author of numerous books and articles on design, she is a public-minded critic, frequent lecturer, and AIGA Gold Medalist.

This event is part of the Wisconsin Ideas in Education Series, an interdisciplinary speaker series intended for educators and future educators across campus. It is organized by early career faculty members from UW-Madison School of Education, with support from the Wisconsin Center for Education Research.


Design is Storytelling